Amazing Pakistani Entrepreneurs

Aftab Tapal

In Asian business in general and Pakistani businesses in particular, it is a common trend to observe generations following in footsteps of their forefathers to carry their business practices, ideology and management style. This stifles creativity and innovation and eventually becomes a stumble block in business growth. However, there are a few success stories like Aftab Tapal, a third generation business owner in a family business of tea processing. He could have continued on the standard model set by his elders for his business but he learned the trade of the business and was enterprising enough to come up with his own marketing strategy. His strategies proved to be so successful that his family business under his leadership went on to head-on challenge the established Multi National Companies (MNCs). His strategy was founded mainly in the domain of product innovation and made use of all the contemporary developments in management. 

Today, the company is considered to be one of the best local companies in its category and is also marketing in different parts of the world. 

His profile on his company's official website can be viewed here. 

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